Back in the 70’s, Holiday Inn executives chose a new marketing slogan “The Best Surprise Is No Surprise.” Their promise was that the American Traveler would experience the same quality of stay no matter where in the world they traveled. And by 1972, founder Kemmons Wilson was featured on the cover of Time Magazine – his company by that point franchised 1,405 inns in the United States and around the world. For us as leaders, whether its hospitality, or consumer goods in the marketplace, government or the non-profit sector, the most powerful promises hold no surprises. [Read more…]